About the Authors


Adam Witty is the Founder and Chief Executive Officer of Advantage Media Group, heading up strategic business development and growth opportunities for the company. What began in the spare bedroom of his home is now an international media company with leading businesses in book publishing and online learning.

Adam is the author of 21 Ways to Build Your Business with a Book and co-author of How To Build Your Dental Practice With a Book and How to Build Your Law Practice with a Book. In addition, Adam serves as the Publisher of Advantage Magazine™.

Adam is an in-demand speaker, teacher, and consultant on marketing and business development techniques for entrepreneurs and authors and is a frequent guest on the acclaimed Extreme Entrepreneurship Tour. Adam has been featured in The Wall Street Journal, Investors Business Daily, Young Money Magazine, and on ABC and Fox, and was named to the 2011 INC. Magazine 30 Under 30 “list of America’s most cool entrepreneurs.” In 2012, Adam was selected by the Chilean government to judge the prestigious Start-up Chile! Entrepreneurship competition. Advantage debuted at #2405 on the 2012 Inc. 5000 List of the fastest-growing private companies in America.

Adam serves on the Board of Directors of MicroCapital, a Peruvian based micro finance organization and Youth Entrepreneurship South Carolina (YEScarolina). Adam is a member of US Chamber of Commerce Council on Small Business. Adam is a proud alumnus of Clemson University.


Author, corporate trainer, and former stand-up comic Allen Fahden has consulted with many Fortune 500 companies, as well as celebrity business owners Paul McCartney and Bill Murray. Allen been featured by People Magazine, ABC News, BBC TV, and countless television and radio broadcasts, as well as syndicated and local print media across the US

Creator of the 1 million selling Team Dimensions Profile, Allen has wrote chapters for best-selling The One Minute Millionaire by Chicken Soup for the Soul co-author Mark Victor Hansen. He has also authored Innovation On Demand and Is Half the World Crazy?

Allen’s techniques have resulted from years of developing ways to create new ideas that will sell to both clients and the mass market. His experience in the field includes presiding over his own award-winning advertising agency, as well as serving as Senior Vice-President and Creative Director of D’Arcy, Masius, Benton, and Bowles, and as Senior Writer for accounts such as Levi’s at Foote, Cone, and Belding in San Francisco.

Over 30 years working with teams as corporate executive and as a trainer in Edwards Deming’s Quality processes, Allen identified an understanding of people’s strengths that allows them to triple their performance in the beginning creating, planning and decision stages. By appreciating what a team member can do, and not expecting them to do what they can’t, he has freed people to transform their work, relationships and purpose.